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The Ordinary Natural Moisturizing Factors + Hyaluronic Acid Review

The Ordinary Natural Moisturizing Factors + Hyaluronic Acid is a fragrance-free face cream designed to support everyday hydration as the final step after serums. It scores strongly for effectiveness, finish, ease of use and value, with broad positive buyer feedback. Its main drawback is a divisive texture: some users find it light, while others consider it too thick.
Expert reviewed
84
Overall score
Data-driven scoring Expert reviewed Updated analysis

Why we ranked it highly

The Ordinary Natural Moisturizing Factors + Hyaluronic Acid is a cream moisturiser for the face, supplied here in a 30 ml travel-size tube. It is intended for adults and is listed for all skin types, with dryness as its recommended use. The formula highlights amino acids, fatty acids, ceramides, urea and hyaluronic acid, while the product description positions it as a non-greasy option that supports the skin's outer hydration barrier. In a routine, it is designed to be applied after serums and can be used whenever needed. Its strongest practical appeal is its simple format: users can dispense and spread a small amount without a separate tool. Review feedback is largely positive on softness, hydration and lack of added scent, although the cream's thickness is not universally preferred.
90-day review Expert reviewed User feedback Data scoring

Key specs

Item details

Brand Name
The Ordinary
Age Range Description
Adult
Skin Type
All
Number of Items
1
Item Form
Cream
Target Use Body Part
Face
Product Benefits
Keeps the outer layer of your skin protected and hydrated without feeling greasy. Accepted by the National Eczema Association.
Specific Uses For Product
Apply all over face after serums as needed for effective hydration.
Country as Labeled
Canada
Container Type
Tube
Recommended Uses For Product
Dryness
Skin Care Application Time
Anytime
UPC
769915195927 769915190731 704438460893
Global Trade Identification Number
00769915190731
Manufacturer Part Number
8AP
Model Number
SG_B0711DTHY2_IN
Manufacturer
DECIEM

Item details

Brand Name
The Ordinary
Age Range Description
Adult
Skin Type
All
Number of Items
1
Item Form
Cream
Target Use Body Part
Face
Product Benefits
Keeps the outer layer of your skin protected and hydrated without feeling greasy. Accepted by the National Eczema Association.
Specific Uses For Product
Apply all over face after serums as needed for effective hydration.
Country as Labeled
Canada
Container Type
Tube
Recommended Uses For Product
Dryness
Skin Care Application Time
Anytime
UPC
769915195927 769915190731 704438460893
Global Trade Identification Number
00769915190731
Manufacturer Part Number
8AP
Model Number
SG_B0711DTHY2_IN
Manufacturer
DECIEM

Measurements

Item Volume
30 Milliliters
Item Dimensions
2.2 x 1.3 x 4.5 inches
Unit Count
1 Fluid Ounces
Item Weight
0.14 Ounces
Package Size Name
Travel Size

Product details

Is Discontinued By Manufacturer
No
Product Dimensions
2.2 x 1.3 x 4.5 inches; 0.14 ounces
Item model number
SG_B0711DTHY2_IN
Department
Unisex
UPC
769915195927 769915190731 704438460893
Manufacturer
DECIEM

Scores breakdown

88 /100

Effectiveness

86 /100

Beauty results

80 /100

Skin compatibility

57 /100

Hair compatibility

70 /100

Shade range

87 /100

Finish quality

84 /100

Longevity

85 /100

Ingredient quality

Strengths

  • High effectiveness score of 88 for a face moisturiser focused on hydration.
  • Non-greasy, smooth finish is supported by an 87 finish-quality score and repeated review feedback.
  • Fragrance-free formula, with an excellent scent score of 94 for users avoiding added scent.
  • Simple final-step application earns a 91 ease-of-use score.
  • Ingredient list includes amino acids, fatty acids, ceramides, urea and hyaluronic acid.
  • Strong value score of 92 at the listed price of 6.7.
  • High buyer satisfaction: 4.6/5 stars across 23,397 reviews.

Limitations

  • Some reviewers report breakouts, despite generally positive skin-compatibility feedback.
  • Texture preferences are divided: some find it lightweight, while others find the cream too thick or dense.
  • The 30 ml travel-size tube may be less economical for frequent face and neck use than a larger format.
  • Claim support is good but not conclusive; listing claims and buyer experiences are not the same as independent clinical evidence.
  • Personalisation is limited, with no provided options for different finishes, skin profiles or strengths.

Ideal user profiles

  • Adults seeking an affordable, fragrance-free daily face moisturiser.
  • Users with dry or dehydrated-feeling skin who prefer a cream rather than a very fluid lotion.
  • People who want a non-greasy moisturising step after serums.
  • Combination-skin users who prefer a smooth, natural-looking finish.
  • Buyers prioritising simple application and strong review volume.

Use cases

  • Morning moisturising after water-based serums.
  • Evening skincare as the final moisturising step.
  • Daily face care during periods when skin feels dry or tight.
  • A fragrance-free moisturiser option for routines that avoid added scent.
  • Travel skincare routines using the 30 ml tube.
  • Pre-makeup moisturising for users who find the finish sits smoothly under makeup.

Fit and positioning

Who this works for

Category positioning

This is primarily a skincare product: a basic face moisturiser rather than a targeted treatment or makeup product. Its role is to add a moisturising cream step after serums, helping the routine feel more complete for users concerned with dryness or a comfortable finish. With a non-greasy positioning and fragrance-free feedback, it sits in the accessible everyday-moisturiser segment rather than the highly customised or active-heavy end of skincare.

Best for

This moisturiser is best suited to adults seeking a low-cost, fragrance-free cream for regular facial hydration. Its 88 effectiveness score, 87 finish score and 92 value score make it especially relevant for shoppers who want a smooth, non-greasy feel without a complicated application process. It may also suit dry or combination skin users who appreciate a more substantial cream than a gel, provided they are comfortable patch testing first.

Not best for

It may be less suitable for people who only enjoy very fluid, weightless gel moisturisers, as some reviewers describe the cream as thick or dense on initial application. Although many users report good comfort, aggregated feedback includes occasional breakouts, so no all-skin-types product will be a universal fit. Buyers wanting extensive skin-type customisation, multiple textures or stronger independently verified long-term claims may find the available options limited.

Beauty results

The visible result is generally described as hydrated, smooth and natural rather than shiny or heavily dewy. Reviewers commonly report softer-looking skin and a silky finish, while one user noted a subtle blurred appearance after application. The 86 beauty-result score and 87 finish score suggest that the cosmetic payoff is a polished, moisturised look with little reported greasiness.

Performance analysis

How it performs in practice

Each scoring dimension is separated into a compact card so the strengths and tradeoffs are easier to compare without reading one long block.

Effectiveness analysis

With an effectiveness score of 88, this moisturiser performs strongly for its core purpose: adding comfortable facial hydration. The listing's cream format, final-step instructions and highlighted moisturising ingredients align with that role, while reviews repeatedly mention soft skin and lasting moisture without a greasy feel. The evidence is primarily product information and customer experience, not independent clinical testing. Performance may also vary by routine and skin preference, especially for users who find its consistency too rich.

Beauty results

The beauty-result score of 86 reflects a consistently positive cosmetic finish. Buyers often describe skin as softer, smoother and hydrated-looking, with feedback favouring a clean, non-sticky appearance. This is not a coverage product, so its result is subtle: it aims to improve the look and feel of moisturised skin rather than visibly conceal texture or discolouration. Some users may perceive the cream as heavier at first than others do.

Skin compatibility

The skin compatibility score of 80 is good but not flawless. The product is listed for all skin types, and several reviewers, including some with sensitive or combination skin, report that it feels comfortable and does not seem greasy. However, the aggregated feedback also notes occasional breakouts. Fragrance-free feedback may be useful for scent-avoidant routines, but individual tolerance cannot be predicted; patch testing is appropriate.

Finish quality

Finish quality is a notable strength at 87. The intended non-greasy finish is echoed in many reviews that describe the cream as silky, smooth, fast-absorbing or comfortable under daily wear. Users generally report a hydrated, natural skin appearance rather than an oily sheen. Still, the finish is linked to application amount and preference: a few buyers find the initial texture dense, particularly compared with a lightweight gel.

How it compares

Within the everyday face-moisturiser category, this product appears particularly competitive for affordability, uncomplicated use and a smooth, non-greasy finish. Its ingredient highlights are relevant to hydration-focused skincare, and the 4.6/5 rating across a large review base gives it stronger buyer-feedback support than a product with only a small review sample. It is less differentiated for customisation: the supplied data does not show multiple finishes or targeted variants. Compared with products built around an ultra-fluid feel, its cream consistency may be a drawback for some, but may appeal to users seeking a more substantial moisturising layer.

Ranking summary

With an overall score of 84, The Ordinary Natural Moisturizing Factors + Hyaluronic Acid ranks as a strong accessible face-moisturiser choice. Its leading areas are value (92), ease of use (91), customer satisfaction (91), effectiveness (88), application (88) and finish quality (87). The fragrance-free experience also scores particularly well at 94. The ranking is moderated by good rather than exceptional skin compatibility (80), adequate packaging and durability results, and mixed texture feedback. Occasional breakout reports and limited personalisation mean it is best viewed as a dependable everyday option, not a guaranteed match for every skin preference.

Buying advice

Consider this product if you want a fragrance-free cream moisturiser for daily face care, particularly if affordability, a non-greasy finish and simple post-serum application matter to you. It is a reasonable option for dry or combination routines, but apply a small amount first if you dislike dense creams. Check the current full ingredient list if you have known sensitivities, and patch test as directed before regular use. Avoid applying it to broken skin. Those with a history of breakouts from richer creams, or those seeking an almost weightless gel, may prefer a different texture.
84
Overall score

Final verdict

The Ordinary Natural Moisturizing Factors + Hyaluronic Acid is a strong everyday moisturiser in its category, earning an overall score of 84. Its main strengths are accessible value, simple tube application, fragrance-free wear and a smooth finish that many reviewers find hydrating without greasiness. The ingredient highlights also fit its straightforward hydration-focused role. Its key limitation is that the texture is not universally interpreted as lightweight, and occasional buyers report breakouts. It is a sensible choice for users who want an uncomplicated face cream, but patch testing and realistic texture expectations remain important.
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Key topics

The Ordinary Natural Moisturizing Factors + Hyaluronic Acid review, The Ordinary moisturiser review, fragrance-free face moisturiser, hyaluronic acid moisturiser, skin barrier support moisturiser, non-greasy face cream, moisturiser for dry skin, The Ordinary NMF + HA

Frequently asked questions

Is The Ordinary Natural Moisturizing Factors + Hyaluronic Acid a good daily moisturiser?
It appears to be a strong daily moisturiser option based on its 88 effectiveness score, 91 ease-of-use score and 4.6/5 average rating from 23,397 reviews. Buyers often mention hydration, a smooth feel and a non-greasy finish. However, texture feedback is mixed, so it may not suit everyone who prefers an ultra-light gel texture.
Is The Ordinary Natural Moisturizing Factors + Hyaluronic Acid fragrance-free?
Customer feedback describes the formula as fragrance-free or unscented, and its scent score is 94. That makes it a practical option for shoppers who prefer skincare without an added noticeable scent. Fragrance-free status alone does not guarantee that every individual will find a product comfortable, so patch testing remains sensible.
Is this moisturiser suitable for sensitive skin?
The product is listed for all skin types and has a skin compatibility score of 80. Several reviewers with sensitive skin reported a comfortable experience, while others in the aggregated feedback mentioned breakouts. Skin responses vary, so use the brand's patch-test guidance and avoid applying it to broken skin.
Does The Ordinary Natural Moisturizing Factors + Hyaluronic Acid feel greasy?
It is positioned as a non-greasy cream, and this is broadly consistent with reviewer feedback and its 87 finish-quality score. Many users describe a silky, lightweight or smooth finish without stickiness. A minority find the initial cream texture dense, which may feel heavier than expected for those who prefer a fluid moisturiser.
How do you apply The Ordinary Natural Moisturizing Factors + Hyaluronic Acid?
The provided directions say to apply it to the face as needed, after serums, as the final step in a skincare routine. Its tube format and 91 ease-of-use score support straightforward daily use. Apply to intact skin only, patch test before first use, and adjust the amount according to your own texture preference.
What ingredients are highlighted in this moisturiser?
The listing highlights amino acids, fatty acids, ceramides, urea and hyaluronic acid as skin-identical moisturising ingredients. Its ingredient-quality score is 85, reflecting a well-aligned ingredient profile for the product's hydration role. The supplied data does not include a full ingredient declaration, so check the current package listing if you need to avoid specific ingredients.
Is The Ordinary Natural Moisturizing Factors + Hyaluronic Acid good value?
Value is one of this product's clearest strengths, with a score of 92 and a listed price of 6.7 for the 30 ml travel-size tube. Reviewers frequently describe it as reasonably priced relative to its hydration performance. Individual value will still depend on how much cream you use and whether the smaller size meets your routine needs.
What are the main limitations of this face cream?
The principal limitation is texture variability. While many buyers call it lightweight and non-greasy, some find it thicker or denser than their preferred daily moisturiser. There are also occasional reports of breakouts in aggregated reviews. Its claim-support score of 79 means the hydration-focused positioning is plausible, but broader long-term benefits should not be treated as independently proven from the supplied data.

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