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Maybelline Falsies Mascara Review: Blackest Black

Maybelline Volum' Express Falsies is a black washable volumizing mascara designed to lift, separate, lengthen and define lashes with a curved spoon brush. Its scores and large review base point to strong visible impact and standout value, although clumping and eye-comfort experiences are not consistent for every user.
Expert reviewed
82
Overall score
Data-driven scoring Expert reviewed Updated analysis

Why we ranked it highly

Maybelline Volum' Express Falsies Volumizing Washable Mascara is a liquid eye-makeup product in the Blackest Black shade. It uses a flexible wand with a patented spoon-brush shape and is positioned for fuller-looking, longer-looking and more lifted lashes. The supplied description references a Kera-Fiber or pro-keratin fiber formula and claims up to 8x more volume; these are listing claims rather than independently verified results. In practice, customer feedback most often highlights the dark colour, curved brush, visible length and volume, and straightforward removal. The 0.25-ounce tube is aimed at everyday makeup users who want a more dramatic lash look without choosing false lashes. It is listed as washable and suitable for contact lens wearers, while the specifications also contain a conflicting waterproof designation. The supplied product record additionally says it has been discontinued by the manufacturer.
90-day review Expert reviewed User feedback Data scoring

Key specs

Features & Specs

Product Benefits
Curling, Defining, Lengthening, Long Wearing, Washable
Other Special Features of the Product
Washable
Item Form
Liquid
Specialty
Natural
Container Type
Tube
Water Resistance Level
Waterproof
Mascara Wand Type
Spoon Brush
Skin Type
Dry
Skin Tone
All
Coverage
Full

Item details

Product Benefits
Curling, Defining, Lengthening, Long Wearing, Washable
Brand Name
MAYBELLINE
Item Form
Liquid
Number of Items
1
Container Type
Tube
Country as Labeled
United States
Package Type Name
Tube
UPC
041554217957
Manufacturer
Maybelline New York
Global Trade Identification Number
00041554217957
Manufacturer Part Number
10037274
Model Number
10037274
Skin Type
Dry
Item Weight
0.25 Ounces
Skin Tone
All

Product details

Is Discontinued By Manufacturer
Yes
Product Dimensions
0.75 x 2.75 x 5.63 inches; 0.25 ounces
Item model number
10037274
UPC
041554217957
Manufacturer
Maybelline New York

Scores breakdown

86 /100

Effectiveness

88 /100

Beauty results

78 /100

Skin compatibility

72 /100

Hair compatibility

62 /100

Shade range

82 /100

Finish quality

78 /100

Longevity

68 /100

Ingredient quality

Strengths

  • High 86/100 effectiveness score for a mascara focused on volume, lift and length.
  • Strong 88/100 beauty-result score, with many reviews describing fuller, longer-looking lashes.
  • Curved spoon-brush design is repeatedly praised for reaching the lash line and supporting separation.
  • Washable formula is widely reported to remove easily with cleanser, soap and water, or makeup remover.
  • Excellent 91/100 value score at the listed price of $6.56.
  • Large review base of 22,746 ratings and a 4.5/5 average support strong customer satisfaction.

Limitations

  • Clumping feedback is mixed; some users report clean separation, while others find the formula too thick or difficult to build.
  • A small number of reviews mention eye itching, so individual tolerance can vary.
  • The listing presents conflicting water-resistance information: it is described as washable, while the specifications also label it waterproof.
  • Only black-toned variants are represented in the supplied data, reflected in a modest 62/100 shade-range score.
  • Ingredient details are not provided, limiting formula-level assessment.
  • The product listing states that it has been discontinued by the manufacturer, which may affect availability.

Ideal user profiles

  • Makeup users seeking dramatic-looking lash volume and length at a drugstore price.
  • People who prefer a washable mascara that can be removed without a dedicated waterproof remover.
  • Users with short or light lashes who want a darker, more defined appearance.
  • Contact lens wearers looking for a product described as ophthalmologist tested.
  • Buyers comfortable learning a curved, non-standard spoon-brush shape.

Use cases

  • Everyday eye makeup with a fuller-lash effect.
  • Quick mascara application when using a lash curler is not preferred.
  • Building definition on short, light or sparse-looking lashes.
  • Budget-conscious makeup routines.
  • Evening looks that call for darker, more visible lashes.
  • Washable makeup routines where straightforward removal is a priority.

Fit and positioning

Who this works for

Category positioning

This is a makeup product, specifically a volumizing and lengthening mascara for defining the eye area. Its core role is to add darker colour, visible thickness, lift and apparent lash length as the finishing step of an eye-makeup routine. Rather than offering a subtle, barely-there effect, the listing and buyer feedback position it toward a more pronounced false-lash-inspired appearance. Washable removal and the affordable listed price make it relevant to regular, practical makeup use.

Best for

This mascara is best for buyers who want noticeable lash definition, length and volume at a low price. Its 87/100 application score and 91/100 value score suit users who enjoy a curved wand and want a product that removes easily at the end of the day. It may be especially appealing for short, light or less visible lashes, based on several reviews describing a stronger, darker and fuller-looking result.

Not best for

It may not be the best match for users who need consistently water-resistant wear, are highly sensitive to eye-area products, or strongly dislike thicker formulas. Although many reviews report little clumping, others find it pasty or difficult to layer. Shoppers who need a broad colour selection may also find the available information limiting, and the discontinued status means availability should be checked before relying on it as a repeat purchase.

Beauty results

The intended result is a bold black lash look with added apparent volume, length and lift. Its 88/100 beauty-result score is supported by repeated review comments about fuller lashes, tapered-looking tips and a more dramatic fringe. The outcome can look more defined than natural, though clean separation depends on controlling the amount of formula on the brush.

Performance analysis

How it performs in practice

Each scoring dimension is separated into a compact card so the strengths and tradeoffs are easier to compare without reading one long block.

Effectiveness analysis

The 86/100 effectiveness score suggests that this mascara generally delivers its central makeup function well: making lashes appear darker, longer and fuller. Reviewers repeatedly praise the curved brush for lifting lashes and reaching close to the lash line, while others describe a visible extension-like effect. Performance is less dependable for users prone to clumping or those who want a highly buildable formula. The listing’s 8x-volume and false-lash-style language should be treated as brand positioning, not independently confirmed measurement.

Beauty results

At 88/100, the beauty-result score is one of this mascara’s strongest areas. The supplied reviews commonly describe a dramatic black finish, more visible lash length and a fuller, lifted appearance. Some users also report smooth, tapered separation. However, the same bold formula can look heavy or uneven if excess product is left on the applicator, so the final finish is application-dependent.

Skin compatibility

The 78/100 skin-compatibility score is reasonably positive for an eye-area makeup product but not without caveats. The listing says it is ophthalmologist tested and suitable for contact lens wearers, and some reviewers report no eye irritation. However, one reviewer experienced itching. No complete ingredient list is supplied, so sensitivity suitability cannot be assessed in detail; individual caution remains appropriate around the eye area.

Shade range

The 62/100 shade-range score reflects limited colour evidence in the supplied data. The reviewed variants are black-toned, including Very Black, Blackest Black and Black Drama, with Blackest Black as the named product variant. This is suitable for shoppers seeking strong dark lash definition, but there is no provided evidence of brown, coloured or other alternative shades for users who prefer a softer or more customised look.

How it compares

Within the volumizing mascara category, this product appears more competitive for visible lift, length, dark colour and price than for shade choice or formula transparency. Its 91/100 value score and 89/100 customer-satisfaction score make it particularly relevant to drugstore shoppers who want a dramatic effect without a high upfront cost. Application is another relative strength, with the spoon brush earning substantial praise. Compared with products positioned around specialised formulas or broader colour options, the supplied data is less compelling on ingredients, ethical information and personalised choices. It also requires more caution for buyers who regularly experience clumping or eye sensitivity.

Ranking summary

With an overall score of 82/100, Maybelline Volum' Express Falsies ranks as a strong budget mascara option where visible impact and practical use matter most. Its best results come from high value (91), customer satisfaction (89), beauty result (88), application (87) and effectiveness (86) scores. The curved spoon brush, dark finish and washable removal are recurring strengths in the supplied feedback. Its ranking is held back by weaker ingredient transparency (68), shade range (62), ethical transparency (58), mixed clumping reports and occasional eye-irritation comments. The discontinued listing is also a practical availability limitation.

Buying advice

Consider this mascara if you want a low-cost, washable black formula with strong volume-and-length feedback and are open to using a curved spoon brush. It is most likely to suit users who prefer a noticeable, fuller-lash result over minimal definition. Before buying, check current availability because the supplied listing says it is discontinued. If you have sensitive eyes, contact lenses or known cosmetic sensitivities, review the current ingredient label and try cautiously, as experiences vary. Buyers who need reliable water-resistant wear should verify the exact version, since the supplied washable and waterproof descriptions conflict.
82
Overall score

Final verdict

Maybelline Volum' Express Falsies is a strong drugstore mascara option, earning an overall 82/100 through its effective volume-and-length performance, dark finish, easy application and excellent value. Its main strength is the combination of a curved spoon brush and a visibly fuller-lash result at a modest listed price. Its main limitation is inconsistency: while many users report clean, comfortable wear, others experience clumping or eye irritation. It is best for shoppers wanting a dramatic washable mascara and willing to use light, controlled coats. Check current stock and formula details before purchasing because this listing is marked discontinued.
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Key topics

Maybelline Volum Express Falsies mascara review, Maybelline Falsies Blackest Black mascara, volumizing washable mascara, drugstore lengthening mascara, spoon brush mascara, Maybelline mascara review, false lash effect mascara, black mascara for volume

Frequently asked questions

Is Maybelline Volum' Express Falsies Mascara good for volume and length?
Its 86/100 effectiveness and 88/100 beauty-result scores indicate strong performance for its intended volumizing and lengthening role. Many supplied reviews describe fuller, longer-looking lashes and a lifted effect. Results are not universal, however: some buyers report limited fullness or length, and others find the formula can clump.
Is this Maybelline Falsies mascara easy to apply?
The mascara earns 87/100 for application and 84/100 for ease of use. Reviewers frequently like the curved spoon brush because it follows the eye shape and can help reach smaller lash-line areas. The brush is unusual, though, and some users say it takes time to master or requires wiping excess product before application.
Does Maybelline Volum' Express Falsies mascara clump?
Feedback on clumping is mixed. Several reviewers report smooth, separated lashes with little or no clumping, particularly with a lighter application. Other reviews describe the formula as thick, prone to clumping, or hard to build. Applying modest coats and removing excess from the wand may be useful for buyers concerned about a heavier result.
Is Maybelline Falsies mascara suitable for sensitive eyes?
The listing says the product is ophthalmologist tested and suitable for contact lens wearers, and its skin-compatibility score is 78/100. Some reviewers with sensitive eyes report no irritation, but one supplied review mentions itching. Individual reactions vary, and the provided data does not include a full ingredient list; discontinue use if discomfort occurs.
How long does this washable mascara last during the day?
The longevity score is 78/100, suggesting generally solid day-to-day wear rather than exceptional resistance to heavy moisture. Reviews mention staying power with minimal flaking or smudging for some users, while also noting that water, tears, or overapplication can affect wear. The product is described as washable, despite conflicting waterproof information in the specifications.
Is Maybelline Volum' Express Falsies mascara easy to remove?
Yes, easy removal is one of the more consistent review themes. Customers report that it comes off with makeup remover, facial cleanser, or soap and water. This suits buyers who want a washable formula, although the listing also includes a water-resistance specification that conflicts with the washable positioning.
Does this mascara offer good value for money?
With a 91/100 value score, a listed price of $6.56, and a 4.5/5 average from 22,746 ratings, it appears competitively positioned for shoppers seeking volume and length without a premium price. Value depends on whether the brush and formula work for the individual, especially given the mixed clumping feedback and discontinued-listing status.
What are the main limitations of Maybelline Volum' Express Falsies Mascara?
The main limitations are variable clumping, occasional reports of eye irritation, limited colour information, and incomplete ingredient transparency. Its 62/100 shade-range score and 68/100 ingredient-quality score reflect those evidence gaps. Buyers should also note that the supplied listing marks the product as discontinued, so stock and variant availability may be inconsistent.

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